City transport app
Open data to enable innovation in mobility.
More of the Earth’s population lives in cities than live outside them, with over 70% of the global population expected to be urban by 2050. Vast quantities of data are generated within cities as we increasingly rely on management systems for utilities and services. Using this data to provide tailored services for the individual is a growing trend as cities open up their data for businesses to use.
Embark NYC is a journey planning app for mobile phone users in New York. It uses subway information to respond to delays and rerouting users in real time. This not only makes the transport network easier to navigate for citizens, but it also means that failures in the system do not lead to large backlogs of passengers, creating benefits for the city as a whole.