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Honest By transparent Fashion Company

Challenge

Establish a fully transparent fashion business.

Problem

To consumers the real cost of the products they buy isn’t clear. For high-value branded goods, a large proportion is usually just down to the label. The fashion industry is typical of this model with often poor understanding or information on the sourcing of materials. There is a growing appetite among consumers to understand where their products have come from and how they are made.

Solution

Honest By have been established with a ‘100% transparency policy’ and share the full cost breakdown of their products with customers. This means explaining where the materials have come from, how the garments are made and what the mark up is. A full lifecycle is developed for every item including understanding source and emissions.

The company use established, as well as upcoming designers and 20% of profits go to charity.

Benefits

Ethically and sustainably sourced materials
Trust built with consumers

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