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P&G Children’s Safe Drinking Water Program

Challenge

Provide safe drinking water for those who don’t yet have access.

Problem

Almost one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day.

Solution

P&G has committed to save one life every hour in the developing world by delivering more than 2 billion litres of clean drinking water every year by 2020, helping save an estimated 10,000 lives and prevent 80 million days of diarrhoeal illness on an annual basis. The P&G Children’s Safe Drinking Water Program deploys P&G packets, a water purifying technology developed by P&G and the US Centers for Disease Control and Prevention (CDC). One small P&G packet quickly turns 10 litres of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster. The programme works with over 120 partners to provide water purification packets on a not-for-profit basis.

The programme responds to emergencies including cholera outbreaks, earthquakes, floods and other natural disasters, providing – along with its partners – clean drinking water in schools, outreach to mothers in health clinics, and clean drinking water for malnourished children. It also helps people living with AIDS to live positively.

Benefits

Since the programme began it has: • provided more than 5 billion litres of purified drinking water • operated across 65 countries • prevented an estimated 200 million days of diarrhoeal illness • helped save more than 26,000 lives

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